HELO energy gummies hit shelves with high-impact packaging and a refreshed identity.
Client : HELO / Melo Labs, Inc.
Deliverables : Brand Identity and Packaging.
Skills : Creative Direction, Graphic Design, Illustration
Brighter, Bolder, Better
HELO makes naturally caffeinated products for clean, portable energy. They partnered with SixAbove to launch their new gummies with a sharper brand and stronger shelf presence.
We started by reworking the logo to amplify legibility and energy while building on the original bolt theme. Then we expanded the system with custom icons, illustrations, and patterns—giving HELO a full visual toolkit to match its kick.
Packaging That Pops
The new packaging uses bold, vibrant backgrounds to make flavors instantly recognizable. A clear hierarchy leads with brand and benefit, while simple claims keep messaging quick and easy to digest. Each pouch is complete with a heroic gummy image that captures the sparkling, craveable texture of the product.
