Working with Hard Rock to introduce their iconic brand to the trendy ready-to-drink beverage category.
Setting the Stage
Hard Rock Expert Cocktails is the brand’s first offering in the ready-to-drink beverage category. The packaging we created relies heavily on the recognizable logo, which has been stylized to differentiate itself from the brand’s other various segments. Additional design elements include the “splatter guitar” which is inspired by original artwork from RonzWorld Guitars.
The Show Must Go On
After developing packaging that was a hit amongst retailers and distributors, we worked with the team to create a wide variety of promotional materials.