DNCR (Matt Steffanina)

Matt Steffanina is an insanely talented, LA-based, hip-hop dance choreographer. We worked with Crowdmade to develop his official line of apparel. Matt was looking for a simple and unique solution to tell the world what he does – that’s when we came up with DNCR. With Matt sporting his gear on his YouTube tutorials, dance classes, and television appearances, #DNCR became an overnight social sensation.

Client : Crowdmade / Matt Steffanina
Deliverables : Concept, Apparel Art
Skills : Positioning, Graphic Design