The Brighter Day Project was started in the summer of 2012 with one goal in mind – make people smile. We designed simple and graphic signage with uplifting messages and installed them in various locations throughout the Tri-State area. The idea was to encourage people to find happiness in unexpected places.
The process was documented and a viral campaign was launched via Facebook, Twitter, and Pinterest. The project’s website, BrighterDayProject.com keeps an on-going record of when and where signs have been posted. We encourage visitors to participate by providing free downloadable artwork for each sign.