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DNCR (Matt Steffanina)

Matt Steffanina is an insanely talented, LA-based, hip-hop dance choreographer. We worked with Crowdmade to develop his official line of apparel. Matt was looking for a simple and unique solution to tell the world what he does – that’s when we came up with DNCR.

Client : Crowdmade / Matt Steffanina
Deliverables : Concept, Apparel Art
Skills : Positioning, Graphic Design

“With Matt sporting his gear on his YouTube tutorials, dance classes, and television appearances, #DNCR became an overnight social sensation.”