Little Kick is a bold and flavorful family of sauces created by an award-winning New York City chef.
Setting The Tone
Chef Stratos Georgedakis dreamt of creating a line of sauces with a hint of spice. He had a fitting name, Little Kick, but needed help visually expressing the attitude of the brand. That is where we stepped in. We explored several looks, each with a unique take what Little Kick meant.
Getting Our Hands Dirty
We nailed down a concept direction and then things got saucy. A custom sauce swipe and strong typography paved the way to a cohesive brand identity system that was smart and striking.
Kicking it up a notch
What started as a family of two products quickly grew. To ensure an easily expandable packaging system, we kept it clean and simple. The look was carried across the website setting Little Kick up for success.
Little Kick Sauce’s branding and packaging was awarded an American Graphic Design Award by Graphic Design USA and was featured in the December 2021 issue of GD USA magazine.