Matt Steffanina is an insanely talented, LA-based, hip-hop dance choreographer. We worked with Matt to develop his official line of apparel. Matt was looking for a simple and unique solution to tell the world what he does – that’s when we came up with DNCR. With Matt sporting his gear on his YouTube tutorials, dance classes, and television appearances, #DNCR became an overnight social sensation.
Client : Matt Steffanina
Deliverables : Branding, Apparel Art
Skills : Concept & Positioning, Design