We created the brand identity and packaging design for Elyon Cannabis and their initial product launch.
Conceptually this brand was focused on the name Elyon, which is a godly epithet from Biblical Hebrew translating to “most high.” The logomark was created combining a cannabis leaf with the iconic All-Seeing Eye of God, an image often associated with the Illuminati. The rays, typically accenting the Eye, were used as inspiration in incorporating the cannabis leaf. Resulting in a unique, transient mark.
The supporting pattern and design elements, created for the packaging, harken back to the logomark’s sharp angles, establishing a simple yet sophisticated look. The use of gold foil and UV gloss were utilized to enhance the consumer’s experience, while further perpetuating the brand’s esoteric tone.