A high-voltage editorial illustration created to celebrate the leaders changing the grocery industry.

We partnered with Winsight to create the key art for the 2019 Grocery Game Changers feature. The feature appeared in Grocery Business, Winsight’s B2B publication for grocery retail decision-makers. This annual editorial spotlight highlights influential leaders shaping the future of food retail, and our typographic illustration was used for both the cover and the feature opener inside the issue.

Winsight gave us full creative freedom for the artwork. We presented a range of early concepts that explored typographic composition, hand-lettered elements, and spot illustration. The final piece really came to life through refinement, layering, and eye-vibrating color combinations that gave the illustration its energy and editorial punch.