‘Merica Labz is an intensely-patriotic brand of dietary supplements. Their products scream American pride and are made with quality ingredients. They teamed up with SixAbove to create their brand identity and packaging. When asked to describe the brand, they told us… “‘Merica Labz is like mashing apple pie, Liberty, Freedom, all three of the Die Hard movies, and Abe Lincoln’s beard into a tub and serving it inside of a ham, which is inside of a deep-fried turkey— eaten on Independence Day.”

Client : ‘Merica Labz / Core Nutritionals
Deliverables : Branding and Packaging
Skills : Design and Illustration